Keeping up with the Bakers

New Collection

Peer over the picket fence for a glimpse of the SS18 collections everyone’s talking about.

Brand Spotlight: Ted Baker

The Bakers are new in town and they’ve already made quite the name for themselves. Tailor’s Lane – with its perpetual barbecues, vigorous bonnet buffing and nocturnal topiary – may appear the picture of suburban utopia, yet beneath the airs and graces of polite society lies a strange undercurrent… a community fixated on appearances. But little do their nosy neighbours know, when it comes to affairs of style The Bakers always have the upper hand.

Stake your claim to the good life in laidback menswear with a quietly competitive streak. Relaxed shapes sport striped trims and performance fabrics – such as neoprene and bonded jersey – to keep would-be rivals on their toes. Impressive details like rubberised zip cords and bungee-style pullers are pointedly placed in the spirit of one-upmanship.

Raise a few eyebrows with offbeat, chalky tones. Cloudy petrol and dusky pink, accented with bright blues and outrageous reds will set curtains twitching all over town. Texture is highly sought-after this season, with a hankering for suede bomber jackets, nylon outerwear, mouliné, and link stitching on knitwear that borders on obsession.

Printed linings attract jealous stares, with enviable depictions of meticulously trimmed gardens making for a cause célèbre. Bags fit right in with the sports luxe trend with their rubberised leather finish. New scuba fabric shapes are a tantalising addition, the branded webbing and orange contrast zip pullers the subject of fierce fascination.

Ted Baker  Lost gardens printed jumper from Bicester Village
£99 £59
Lost gardens printed jumper
Ted Baker  Stitch detail crew neck from Bicester Village
£95 £60
Stitch detail crew neck
Ted Baker  Ditzy ottoman skater dress from Bicester Village
£179 £119
Ditzy ottoman skater dress
Ted Baker  Slim fit mini design trousers from Bicester Village
£99 £60
Slim fit mini design trousers

Ted’s womenswear causes a stir this Spring Summer with brazen femininity and unabashed romanticism. Classic silhouettes boast pristine lines and architectural folds across pieces in which to see and be seen. Soft shades of silver grey, cream and pretty pink form a delicate palette, accented with audacious pops of shocking pink, canary yellow and cobalt blue to pique one’s interest.

Textures are beyond reproach, with all the juicy details dished out and placed just so: sheer burnout organza, lustrous satin and printed jacquard embellished with 3D flowers, a few of the gossip-worthy highlights. Prints are unrivalled, with hand-drawn manicured gardens, enticing pearls and layered oriental blossoms – nothing short of sensational.

Accessories demand attention, with Ted’s signature bow snatching the limelight on strappy stiletto sandals and structured handbags featuring daring statement clasps and timeless top handles. Challenging the status quo are an equally elegant selection of backpacks in a new softer, rounder shape and available in scandalous pastel pink and desirable floral.

…Welcome to the neighbourhood!


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