Meet the Curator & The Designers

New Boutique

Chinese designers have come into their own in the last few years with so many graduating from the world’s top fashion schools, launching their own labels and showcasing these in London, New York and Paris. All powerful voices on the catwalks of global fashion weeks and many recipients of the world’s most prestigious new-talent awards...

Bicester Village

Susie Bubble | POP-UP CURATOR

960-540-Susie-Bubble-Bicester-Village.jpg 950-540-Susie-Bubble-2-Bicester-Village.jpg

Lau has long since transcended the title of blogger to become a distinctive and respected voice in the industry, Instagramming to her legions of followers, contributing to numerous publications and collaborating with brands such as Coach, Gucci and Prada

Born in the UK by way of Chinese parents, Susie Lau, also known as Susie Bubble, is a writer and editor living in London. During history studies at UCL, Lau started her blog ‘Style Bubble’ in 2006, consisting of her widely read thoughts, personal experiences and observations on fashion with a focus on spotlighting young and unknown talent. Lau was editor of Dazed Digital, the website of Dazed & Confused magazine, from 2008-2010 and now works full-time on her blog and other freelance projects as well as contributing to titles such as Pop, i-D and Business of Fashion.


960-540-Anais-Jourden-b icester-village.jpg 960-540-Anais-Jourden-Bicester-Village-1.jpg

ANAÏS JOURDEN’s accolades include a semi-finalist place in LVMH Prize 2015 and Winner of Vogue Italia’s Who is on Next 2015. The collections are sold at key international retailers such as Colette, Barneys, Neiman Marcus, Ikram, Shopbop and Lane Crawford.

ANAÏS JOURDEN was founded in 2012 by Anais Mak.

Born and raised in Hong Kong, where the brand is based, Anais moved to Paris to study fashion design at the Studio Berçot. But it was back on home turf, while putting her ideas into practice in the ateliers of local garment makers and tailors on regular trips back to Hong Kong during her studies, that she got to forge her skills as a designer, confronting her creative dreams with reality.

Mixing artisanal and industrial techniques to make clothes that are utterly modern; collections that lend themselves to all types of girls and lifestyles. ANAÏS JOURDEN is about a casual attitude, delivering a graphic punch to generic femininity.

Huishan Zhang

460-680-Huishan-Zhang.jpg 460-680-Huishan-Zhang-2.jpg

Huishan has been named as one of the BOF 500 People Shaping the Global Fashion Industry

London based luxury brand Huishan Zhang was launched in 2011. As a Chinese-born, London-based designer, Huishan has mapped out his signature style, finding inspiration and direction through his national identity. Creating a luxurious brand where Eastern heritage meets Western influences, his collections create a romantic, sophisticated and ageless philosophy with feminine details, strong lines and directional design.

Since its inception, Huishan Zhang has grown significantly and now has four collections per year which are stocked worldwide at stores including Bergdorf Goodman, Selfridges, Joyce, Harvey Nichols, Bloomingdales, Moda Operandi amongst others.


460-680-Mukzin.jpg 460-680-Mukzin-2.jpg

Since founding MUKZIN, Han has been invited to join in the opening show of Shanghai Fashion Week for three consecutive years.

Born in Dalian and graduated from Leeds University Art School in UK. The designer brand MUKZIN was established in 2014 by Han. She deconstructs the majestic and myriad Chinese traditional culture via original modern costume design and bring about a neo-orientalist aesthetic language in a brand new dimension. In 2017, Han won the Pioneer Designer Award from the Asian Fashion Federation. Han launched MUKZIN 2018 AW collection “Jade in the Shadow” series in Paris and gained extensive attention from the fashion industry.


460-680-XU-ZHI.jpg 460-680-XU-ZHI-2.jpg

The designer himself has been nominated for LVMH Prize, International Woolmark Prize, H&M Design Award and many other significant fashion design awards.

Xuzhi Chen graduated from Central Saint Martins with a BA degree in Womenswear Design. In 2014, he established his own fashion brand XU ZHI in London, a contemporary attitude to both aesthetic and craftsmanship. . With its exquisite design and unique technique, the brand has received unanimous recognition within the industry in a short period of time. In 2017, Xuzhi Chen was named by Forbes as the receiver of magazine’s 30 Under 30 list in Asia area.


460-680-Maria-Yeung.jpg 460-680-Maria-Yeung-2.jpg

Design focuses on seamless knitwear and a need for modern designs, comfortability and versatility.

Maria Yat Wei Yeung is a Hong Kong born, London-based designer who graduated from Central Saint Martins in womenswear and had gained experiences at Hussein Chalayan and Yang Li.

Yat has since drawn significant attention to her designs, Having established her label, MARIEYAT in 2014. Yat’s design inspiration is drawn from erotic representation and the amazing women around her.

Great attention to detail is taken in the development process. Yat remains committed to the experimenting of new, innovative ideas.


460-680-Yang-Li.jpg 460-680-Yang-Li-2.jpg

In 2013, Li received the ELLE Style Award, as the Chinese designer of the year and the following year was selected as finalist for the LVMH Prize and ANDAM Prize.

Born in Beijing in 1987, Yang Li left China to live in Australia aged 10 and then later moved to London and Belgium. Based in London, Li launched the brand in 2012 and has since shown 19 collections, and since then has  featured on the official calendar of Paris Fashion Week as a member of the Chambre Syndicale de la Couture. YANG LI is stocked in over 60 carefully selected stockists including Selfridges, Ssense, LN-CC, L’eclaieruer and 10 Corso Como amongst others.

YANG LI’s romantic minimalism and storytelling through fashion is influenced by subcultures and rebellious visionaries and subverts the traditional pillars of luxury whilst maintaining high- end production values. 


Snow Xue Gao

950-540-Snow-Xue-Gao-Bicester-Village.jpg 950-540-Snow-Xue-Gao-2-Bicetser-Village.jpg

Snow was the winner of the Swarovski & Vogue Talents New Generation Award and the winner of Vfiles Runway 8.

Snow Xue Gao is a luxury womenswear label based in New York. Chinese designer Snow Xue Gao established the brand in 2017 as a deconstructed collection of tailoring and suiting which shows Spring/Summer and Fall/Winter two times a year during New York Fashion Week, and was nominated for the 2018 LVMH Prize and was named to the Forbes Asia 30 Under 30 list. In 2017, 


960-540-i-am-chen-2-Bicester-Village.jpg 960-540-i-am-chen-Bicester-Village.jpg

i-am-chen is internationally recognised internationally, and has achieved; a finalist of the International Woolmark Prize 2018/2019, Business Potential Award by Shanghai Fashion Week 2018 and more...

i-am-chen was founded in 2017 and we focus on knitting and aims to redefine knitwear by using advanced techniques and machines with untraditional yarns. Designer ZHI Chen dropped out of an engineering program to pursue her dream in fashion, eventually winning a national scholarship to study at Parsons and then graduated from the London College of Fashion.

In a fashion world obsessed with serious concepts, i-am-chen strives to bring the fun and light-hearted spirit to people who embrace a sense of childish playfulness and happiness.

The brand has now reached 50 stockists globally for the SS19 season, including Browns Fashion, Desperado, ShopBop and Lane Crawford. 

Ryan LO


Recent fans of the brand include; Laura Bailey, Georgia May Jagger, Maddi Waterhouse, Kiko Mizuhara, Marina & The Diamonds, Kylie Minogue and Ellie Goulding.

Hong Kong born Ryan LO graduated from the London College of Fashion in 2011. His SS13 collection was showcased as part of Lulu Kennedy MBE's Fashion East, and following three consecutive seasons, the brand had been awarded the NEWGEN Award for AW14 to SS17.

Now an established fixture on the London Fashion Week schedule, LO continues to collaborate with the most influential professionals within the industry, including; Sam McKnight and Stephen Jones, as well as the best creative talents of this generation including stylist Victoria Young and fashion blogger Susie Lau.

Matter Matters

960-540-Matter-Matters-Bicester-Village-1.jpg 960-540-Matter-Matters-Bicester-Village.jpg

Matter Matters has been covered extensively by international media, including WWD, L'Officiel, Time Out, Vogue, Elle, Elle Décor, Nylon, Marie Claire, Now Fashion and Refinery29.

The founder Flora Leung graduated from the department of visual communication, Birmingham at 2004. She then attended London College of Fashion and earned her second degree for Cordwainers Accessory Design, and with design ideas she conceived during school, she started her own label Matter Matters, which launched in July 2013.

MATTER MATTERS is a Hong Kong-based brand, started by designer Flora Leung. The design concept of the brand is Influenced by Art Deco, Bauhaus and Post-modernist aesthetics from 80s Memphis. Innovative use of contrastingly coloured and symmetrical geometric shaped leather for wallets and handbags has become synonymous with the brand and immediately recognisable.