Luke Edward Hall introduced The British Collective

Designer Spotlight

To celebrate the successful boutique opening in October 2017, we asked Luke Edward Hall to share his inspiration behind the extraordinary interior concept...


The British Collective, a charming Christmas gifting pop-up boutique was open at Bicester Village for a limited time only, created by British interior designer and illustrator Luke Edward Hall. 



Luke's Inspiration

Having studied menswear fashion design at Central Saint Martins before moving into fine art interiors, Luke Edward Hall has taken his influence from the likes of Cecil Beaton, William Morris and Andy Warhol. Luke’s love of these colourful characters is captured in his designs across the new pop-up boutique. 


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Product Range

While the design and curation of The British Collective boutique encourages a mood of wonder, discovery and festive fun, so does the wonderful curation of the items available. Columns line the walls to showcase key gifting items and Luke’s own product range features printed cushions, illustrated ceramics, festive baubles and a special collaboration with British knitwear designer John Smedley. The Luke Edward Hall X Smedley sweater is exclusive to The British Collective and features a hand-drawn face illustration knitted onto a traditional round neck sweater (Village price £130).


Our concept takes its inspiration from an imagined eccentric English country house and will no doubt provide a colourful, magical environment.

Luke Edward Hall


“I have come up with something that I hope will look and feel rather unexpected and very special. Our concept takes its inspiration from an imagined eccentric English country house and will no doubt provide a colourful, magical environment for Bicester Village festive shoppers.” Luke Edward Hall


Inside The Boutique...

At first glance, the elaborate fixtures, draped velvet curtains and backlit shelved ‘windows’ give the illusion of an old English drawing room with large open windows.

The interior featured unexpected colour combinations, inspired by interiors from 1960s and 1970s, including a bespoke pink and gold carpet that covers the entire floor of the boutique. Curious pieces of furniture and chintz sofas have been commissioned to create the perfect backdrop against which the exciting fashion, interior and accessory brands are presented.


The facade enticed guests to discover something extraordinary as it transforms a normal boutique space into an eccentric English country house.