Founded in 1994, Marni built its success on an elusive yet distinctive design signature that celebrates individuality. The core business focuses on women’s ready to wear, bags and shoes, while offering also menswear and accessories, in addition to lifestyle products such as bijoux, eyewear, children’s wear and fragrances.

Since 2000, Marni has developed a strong retail presence both offline and online (where it pioneered e-commerce). The brand's flagship stores and shops-in-shop are as innovative, unique and non-standard as the collections on display; in fact Marni has gained worldwide brand recognition in key stores and in the most important department stores.

The year 2016 saw founder and creative director Consuelo Castiglioni step down after over 20 years and the appointment of creative director Francesco Risso.