Anastasia Beverly Hills

Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the balance and proportion of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience.  

Soare was first to introduce brow-shaping, followed by a product line based on her patented Golden Ratio Eyebrow Shaping Method and is widely credited for fuelling the multi-million dollar business that surrounds the category. Popularised through customer relationships with some of the world’s most recognisable faces, the ‘brow revolution’ she ignited has become a landmark contribution to beauty history.